IRIO Blog

10 +1 Benefits of Text Marketing

Posted by IRIO on Aug 25, 2014 10:02:48 AM

This service is available on all mobile telephones used in the market.
 Thanks to its ease-of-use and its instant reception, the text message has become a efficient communications tool.

The reality is that access to mobile communications is far easier than perceived and gaining access to mobile consumers (smartphone and non-smartphone) can be as simple as sending a personalized, targeted text message.

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Topics: Communication, Mobile Marketing, Retention, engagement, shortcodes, Marketing, Text Messaging

The secret to set up successful keywords

Posted by IRIO on Aug 19, 2014 11:23:35 AM

There’s no doubt that using a text keyword in your campaign can be a really effective way to get your customers to engage with you – IF you use them the right way.

The #nomakeupselfie trend highlighted the importance of picking the right keyword and communicating it effectively. The social media campaign quickly went viral and raised millions for Cancer Research, with selfie posters donating money by texting ‘BEAT’ to an SMS shortcode.

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Topics: Communication, Mobile Marketing, Leads, keywords, shortcodes, Multifamily, Marketing, Text Messaging

Text-2-Community: Great tool in Emergency situations

Posted by IRIO on Aug 11, 2014 12:14:29 PM

Despite the appeal of other forms of communication, text messaging is still the most popular choice for mobile users. But why is text marketing the best option for a mobile marketing campaign?

Text messaging has become a key component of any mobile marketing strategy. It’s use as an advertising tool has been well documented but there are all sorts of wonderful ways to leverage the power of text. Schools, multi family, retailers and even emergency services have begun incorporating text messaging into their campaigns.

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Topics: Mobile Marketing, Resident, Text 2 Community, Text marketing, Resident Communication, SMS, Multifamily, Marketing, IRIO

Text Marketing promotes Customer Loyalty

Posted by IRIO on Aug 6, 2014 5:32:29 AM

We’ve been hearing the claim that “there are more mobile phones in the world than there are toothbrushes” for a while now. It’s important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone

With mobile phones becoming ever more sophisticated there has been a change in customer behavior that businesses must be aware of. Mobile phones have become, not just a communications device, but a personal hub of information; an essential tool to daily life with calendars, alarms, photographs, social media and much more.

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Topics: Mobile Marketing, Resident, Text marketing, Resident Communication, Leads, Retention, engagement, loyalty, SMS, Multifamily, Marketing, Text Messaging, text marketing solutions

Text-2-Win

Posted by IRIO on Jul 28, 2014 10:50:10 AM

SMS, Sweepstakes and the Future

After successfully dominating social communications during the 90s and 00s, text messaging is flourishing as a commercial channel. The open-and-read rate of SMS at 98% - and that’s within a few minutes of the message being received.

Today, SMS contests and sweepstakes are still preferred 8 times more than their email equivalents. This trend will likely continue through 2020 offering consumers something of value (mobile coupons or prizes). When you use text messaging as an entry method for a sweepstakes, you are using a highly effective means to tap into how people already love to connect with others.

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Topics: Communication, Text marketing, Leads, Text-2-WIn, sweepstakes, Marketing, Text Messaging, IRIO

Text-4-Info

Posted by IRIO on Jul 14, 2014 1:01:26 PM

Need a way to promote your business and share information without having to leave your home or office building? Look no further than Text-4-Info. Text-4-Info allows your business to generate leads and promote your brand, as well as gain new business through targeted marketing campaigns, all in real time.

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Topics: Mobile Marketing, information, text message, Leads, Text 4 Info, Text-2-Connect, Marketing, Text Messaging

Text-2-Community

Posted by IRIO on Jul 7, 2014 9:33:34 AM

Need a fast, efficient way to reach all of your customers at once? Or send out important information instantly? Look no further than Text-2-Community. Text-2-Community allows your business to contact one person or hundreds of people in an instant, reducing the time spent communicating valuable information. With IRIO, your business can text one person, a few people or an entire list.

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Topics: Communication, Mobile Marketing, Text 2 Community, text messaging programs, mobile marketing services, Marketing, Text Messaging

Are you embracing Mobile Marketing?

Posted by IRIO on Jun 30, 2014 5:00:05 AM

As trends are shifting away from standard communication, IRIO is keeping up with the times. Headquartered in Dallas, Texas, IRIO Mobile Marketing continues to grow based on the sky-rocketing phenomenon of text messaging and mobile internet. IRIO is considered as a leader in the text and mobile technology marketing industry, offering its services to the multifamily and student housing industries.

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Topics: Mobile Marketing, Text 2 Community, Student Housing, Text-2-WIn, Text 4 Info, SMS, Text-2-Connect, Multifamily, Marketing, Text Messaging, property management, IRIO

When Time is of the Essence!

Posted by IRIO on Mar 26, 2014 2:04:53 PM

This week, a Dallas community had a resident, who upon initial reports, was believed to be an active shooter thus resulting in a SWAT Team called in to negotiate. The SWAT Team was able to talk down the resident and turns out no gun was found. With that, are you equipped to get information out to your community in an immediate manner? Are you using email, a call system or text? We can tell you from experience with our clients that TEXT MESSAGING is by far the most effective and immediate way to communicate with your residents due to its 98% read rate and high daily usage by most individuals.

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Topics: Communication, Mobile Marketing, text-4-emergency, emergency text messages, Text 2 Community, texting works, Resident Communication, Text Messaging, IRIO

IT'S TOO LATE WHEN THE EMERGENCY IS HAPPENING

Posted by IRIO on Oct 1, 2013 5:05:45 PM

We had a submission on our website for more information from a management company today. What makes this request any different from others?

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Topics: text messaging solutions, text-4-emergency, Text 2 Community, Student Housing, Resident Communication, ams, Text 4 Info, Multifamily, Text Messaging

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