What is one of the most underestimated forms of advertising?
You already know what I’m going to say: Mobile Marketing. It’s one of those concepts you hear is an effective tool, but never find the willingness to commit to because of its unfamiliarity in the marketing field. Business has always been done a certain way, and while these methods prove successful, Baby Boomers, Generations X, Y and Z are helping shape a new revolution with the objects they love the most, their phones.
According to Mary Meeker’s 2015 Internet Trends Report, over the past 20 years, mobile phone users have increased from 80 million to 5.2 Billion globally.
Now take a second, and think about how close your phone is to you now. How often do you look at it? What do you actually absorb from it? Now apply that to 5.2 billion users. With, IRIO, you get a text that has a 98% read rate, as opposed to email, which ranges around 30-35% with B2C businesses. With a 98% read rate and 5.2 billion users in your marketing space, do the math and discover for yourself if Mobile Marketing is worth the investment…
So last week we showed you the effectiveness of Lindsey Stirling’s Mobile Marketing Campaign, and now it’s time to show some of our results in the CPG field. Jarritos, which is a popular brand of soft drink in Mexico and sold in the U.S., decided to use IRIO for a Text-2-Win campaign.
So over the past couple of weeks we’ve been singing praises about texting and it’s capabilities in the marketplace. If you still find yourself doubting mobile marketing, let me share a story with you on how IRIO helped generate leads and engage a wide array of customers:
One of the biggest challenges we face in capturing the human mind is capturing a human mind. What is it that grabs people's attention and develops a lasting impression of your product?
Do you know what happens when you win?
You feel something that seems simple but is entirely complex.
How much time do people spend on mobile phones? How many teenagers use a mobile phone? Check out our infographic highlighting the latest trends in mobile user behavior.