Reaching Generation Z

Posted by Taylor A. Davis on Apr 20, 2016 4:34:29 PM

Generation Z

As your team huddles together, several years beyond its youth, to brainstorm the best ways to reach this new tech-savvy generation we call Generation Z, take a second to think about the upbringing of this digitally inclined bunch. In broader terms, Generation Z is comprised of individuals in their teens and early twenties. A group that has grown up with digital products many of us still don’t know how to use. We’re talking smartphones, Facebook, Snapchat, Instagram, live streaming and live chats. 

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Topics: SMS Marketing, Generation Z

Automated Lead Generation: SMS Evolved

Posted by Taylor A. Davis on Apr 14, 2016 2:51:16 PM

Customer information is perhaps one of the most valuable assets businesses can access for future success. But how do we access it? How do we obtain information from prospects or even current customers?

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The Power of The Question

Posted by Taylor A. Davis on Apr 6, 2016 4:54:50 PM

Have you ever wanted to know what your customers think of you? Or how they value your product? It helps to know what exactly makes your customers appreciate your business, and the best way of knowing is to ask. As a customer who has repeatedly deleted emails that requested surveys, even with the chance to win $20,000 for doing so, I can tell you businesses have trouble harnessing the power of the question. You can lure in a customer by offering a prize, but if it's not quick and easy for them to reply, you’re going to lose them.

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Topics: customer service, Text, SMS, Text Messaging, Customer Satisfaction, Surveys

When Terror Strikes

Posted by Taylor A. Davis on Mar 30, 2016 4:53:32 PM

As a student, resident, or even an employee, you can’t help but feel the slightest bit of fear crawl into your lap as you watch the news, listen to the radio, or glance at your phone. After terrorist related events this past couple of months, it feels like more and more threats loom over us, and it gives way to fear. However, fear is something that communication is perhaps the most effective in combating, for it is a unifying element that inspires stability in the wake of chaos.

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Topics: Communication, emergency text messages, Community Messages, safety

The SMS Marketing Guide

Posted by Taylor A. Davis on Mar 23, 2016 5:31:03 PM


Looking into the future is never easy. Like hiking through the mountains, there are so many bends and curves along the path that there’s no way to see what exactly is on the other side. That’s why you rely on a guide, a trusted source that knows where the trail will take the traveller.

The same concept applies to the future of lead generation.

There are several roads on which you can take your business, but which one will get you the results that create effective change? As pioneers in the mobile marketing industry, and now with ten years of experience, IRIO knows where to find success in digital lead generation. It’s called SMS Marketing. And you can learn everything about it in our newly published ebook, Push to Send: A Guide to SMS Marketing. IRIO will answer questions like:

  • What exactly is SMS marketing?
  • Why should my business care about SMS marketing?
  • How can my business use SMS marketing?


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Topics: Mobile Marketing, SMS Marketing, Text, SMS, Text Messaging, lead generation

Trumping The Competition

Posted by Taylor A. Davis on Mar 16, 2016 11:44:49 AM

Let’s get one thing straight. IRIO is not politically biased toward any candidate, and our beliefs and ideologies vary on the whole. But one figure in the political world never ceases to amaze us... Donald Trump. He is a candidate who has drawn in mounds and mounds of media attention with his antics, assertions, and accusations. Either people are devoutly for him or passionately against him, leaving very few in the middle.

But what is it that’s boosted this politically inexperienced candidate in the race?

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Topics: Text marketing, SMS Marketing, Text, SMS, Trump, Marketing Campaign

The 7 Mobile Marketing Facts

Posted by Taylor A. Davis on Mar 2, 2016 12:32:14 PM

Mobile marketing tends to be a term that most CMO’s disregard when piecing together a new campaign. And most decision makers fit the same mold when they are not aware of the true effectiveness of a mobile phone. The perceived irrelevancy of mobile marketing lies in an uninformed audience. So now it’s time for anyone, who is unaware of mobile marketing’s effectiveness, to get a change of perspective. Here are seven recent and credible stats that prove marketers need to push toward digital more so than ever before:

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Topics: Mobile Marketing, Mobile, ROI, SMS, Text Messaging

What is Cross-Channel Mobile Marketing?

Posted by Taylor A. Davis on Feb 17, 2016 3:01:48 PM

You already have a marketing campaign, you’ve done it the same for years now, and it works. Why would you adapt to new ways if the old ones work just fine? Well, the truth is, you can still stick to the old ways while adapting to the new ones. It’s called, Cross-Channel Mobile Marketing.

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The New World of Mobile Marketing

Posted by Taylor A. Davis on Feb 3, 2016 11:30:00 AM

When your desired effect in a marketing campaign is to generate loyalty and create awareness, a discounted message can work wonders. It only takes one message to change a customer’s perspective. And once you’ve gained that customer’s trust, it’s time to deliver and make sure they keep coming back.

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The 33%

Posted by Taylor A. Davis on Jan 27, 2016 1:30:00 PM

It’s safe to say that smartphones have changed the way businesses think and work. The digital complexities of marketing campaigns have progressed by significant measures so that everything stays simple for the consumer. A consumer that everyone wants to believe is surrounded by a world of smartphones. However, deep down, we all know that dream is not complete truth; in fact, it’s far from it.

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