Sometimes it's hard to illustrate how people would respond to certain community text messages, so we thought it best to let "The Office" demonstrate. Take a look at the variety of messages you can send through IRIO's platform.
As you shake and break the ice chips from last winter’s freeze off of your shoulders, prepare for the awakening of a new winter that approaches. The Farmers Almanac predicts it is going to be a ‘bitterly cold’ season accompanied with an impressive front of snow.
What is one of the most underestimated forms of advertising?
You already know what I’m going to say: Mobile Marketing. It’s one of those concepts you hear is an effective tool, but never find the willingness to commit to because of its unfamiliarity in the marketing field. Business has always been done a certain way, and while these methods prove successful, Baby Boomers, Generations X, Y and Z are helping shape a new revolution with the objects they love the most, their phones.
According to Mary Meeker’s 2015 Internet Trends Report, over the past 20 years, mobile phone users have increased from 80 million to 5.2 Billion globally.
Now take a second, and think about how close your phone is to you now. How often do you look at it? What do you actually absorb from it? Now apply that to 5.2 billion users. With, IRIO, you get a text that has a 98% read rate, as opposed to email, which ranges around 30-35% with B2C businesses. With a 98% read rate and 5.2 billion users in your marketing space, do the math and discover for yourself if Mobile Marketing is worth the investment…
So last week we showed you the effectiveness of Lindsey Stirling’s Mobile Marketing Campaign, and now it’s time to show some of our results in the CPG field. Jarritos, which is a popular brand of soft drink in Mexico and sold in the U.S., decided to use IRIO for a Text-2-Win campaign.