IRIO Blog

TEXT-2-WIN for Retailers

Posted by Brittnye Schroeder on Jul 1, 2015 10:00:00 AM

Retailers can use TEXT-2-WIN mobile sweepstakes for any contest or sweepstakes to replace paper forms. By focusing on capturing data from entrants retail stores can use text marketing for lead generation and establish ongoing opportunities for communication with prospective new customers. Below are a few ideas for how retailers can use TEXT-2-WIN.

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Topics: Mobile Marketing, Text-2-Win, retailcomm, sweepstakes, Retailers, Mobile Sweepstakes, Contests

TEXT-2-WIN for Restaurants

Posted by Brittnye Schroeder on Jun 24, 2015 8:30:00 AM

TEXT-2-WIN is the perfect platform to market to your customers and build a database via mobile sweepstakes. Below are a few ideas for how to use TEXT-2-WIN for your restaurant marketing contests. 

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Topics: Mobile Marketing, brand awareness, Text 2 Community, Text-2-Win, loyalty, sweepstakes, text marketing solutions

Gain Valuable Customer Data & Engage With Your Customers | TEXT-2-WIN

Posted by Brittnye Schroeder on Jun 17, 2015 7:00:00 AM

Sweepstakes and contests can be extremely effective elements in any marketing campaign, however, many times they can be inefficient due to paper forms & manual data entry. TEXT-2-WIN is a great way to digitize data collection & engage with your customers without the hassle of paper forms using our mobile sweepstakes platform. 

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Topics: Text-2-Win, sweepstakes, Tradeshows, lead generation

The Mobile Revolution: Are You Ready?

Posted by Brittnye Schroeder on Jun 10, 2015 5:00:00 PM

The mobile revolution is here, with text marketing being the most effective form of mobile communication. The infographic below details consumers' growing response to mobile marketing. 

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Topics: Communication, Mobile Marketing, brand awareness, SMS Marketing, cell phone, connecting to your audience, Marketing, lead generation

How to Determine Your Target Audience | Text Marketing for Lead Gen

Posted by Brittnye Schroeder on Jun 3, 2015 10:54:02 AM

When texting for lead generation, you want your messaging to be as concise and effective as possible. The language you choose to use could sway your customer in one simple sentence. In order to reach your customer you must know them well. How can you determine your target audience? These tips can help you get started. 

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Topics: Mobile Marketing, lead sources, Leads, keywords, connecting to your audience, Marketing, lead generation, text marketing solutions

How To Gain Leads Faster

Posted by Brittnye Schroeder on May 12, 2015 4:00:00 PM

91% of adults keep their phones within arms reach at all times, making text marketing one of the quickest ways to gain leads. Check out a few best practices below. 

Multi-Channel Marketing

Promote your keywords across multiple channels. Use different keywords for different channels to test conversion rates. Suggested marketing channels:

  • Websites/Online ads
  • Social Media
  • Direct Mail
  • Business Cards
  • Receipts
  • Billboards
  • Signage
  • Radio
  • Television
  • Publications
  • Point of Purchase
  • Events

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Topics: Text marketing, Leads, Lead Conversion, lead generation, text marketing solutions

Emergency Prep: Tornadoes

Posted by Brittnye Schroeder on May 8, 2015 1:15:03 PM

Tornado Season is officially here, and it's only the beginning.

Thursday, Oklahoma declared a state of emergency in 12 counties and the National Weather Service had 50 reports of tornadoes in Texas, Oklahoma, Kansas and Nebraska. The season typically runs from the end of April to the beginning of August, with tornado probablities at their highest in June. 

Follow these steps to keep yourself and your residents safe in a tornado:

  • At the first sign of a possible tornado, alert residents via text to move to shelter. Let them know about nearby storm shelters and other safe areas. Anyone in an upper floor apartment should immediately move to the lowest level of the building. This could be an underground parking garage, a neighbors first floor apartment, the leasing office or clubhouse, etc. If residents cannot make it to a lower level, a hallway, closet, bathroom or any small interior space without windows will be the second best location. 
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Topics: Communication, text-4-emergency, emergency text messages, resident notification, Resident Communication, Apartments, IRIO

Apartment Community Text Alerts Save Lives

Posted by Brittnye Schroeder on Apr 23, 2015 10:02:00 AM

This month, a known gang member was involved in a shoot out in a suburban Dallas apartment community. Unfortunately, this event ended in the fatal shooting of a 27-year-old man. The perpetrator was armed, dangerous, and had an extensive criminal history. Stories like these happen every day in apartment communities.

What can you do to PROTECT your residents in times like these?

Emergency texts for apartments can help to alert your residents in situations such as:
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Topics: emergency text messages, mobile messaging, Benefits of Text Messaging, multifamily communication, Community Messages, Apartments, property management, email vs text message

10 +1 Benefits of Text Marketing

Posted by IRIO on Aug 25, 2014 9:02:48 AM

This service is available on all mobile telephones used in the market.
 Thanks to its ease-of-use and its instant reception, the text message has become a efficient communications tool.

The reality is that access to mobile communications is far easier than perceived and gaining access to mobile consumers (smartphone and non-smartphone) can be as simple as sending a personalized, targeted text message.

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Topics: Communication, Mobile Marketing, Retention, engagement, shortcodes, Marketing, Text Messaging

The secret to set up successful keywords

Posted by IRIO on Aug 19, 2014 10:23:35 AM

There’s no doubt that using a text keyword in your campaign can be a really effective way to get your customers to engage with you – IF you use them the right way.

The #nomakeupselfie trend highlighted the importance of picking the right keyword and communicating it effectively. The social media campaign quickly went viral and raised millions for Cancer Research, with selfie posters donating money by texting ‘BEAT’ to an SMS shortcode.

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Topics: Communication, Mobile Marketing, Leads, keywords, shortcodes, Multifamily, Marketing, Text Messaging

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