IRIO Blog

How To Gain Leads Faster

Posted by Brittnye Schroeder on May 12, 2015 4:00:00 PM

91% of adults keep their phones within arms reach at all times, making text marketing one of the quickest ways to gain leads. Check out a few best practices below. 

Multi-Channel Marketing

Promote your keywords across multiple channels. Use different keywords for different channels to test conversion rates. Suggested marketing channels:

  • Websites/Online ads
  • Social Media
  • Direct Mail
  • Business Cards
  • Receipts
  • Billboards
  • Signage
  • Radio
  • Television
  • Publications
  • Point of Purchase
  • Events

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Topics: Text marketing, Leads, Lead Conversion, lead generation, text marketing solutions

Emergency Prep: Tornadoes

Posted by Brittnye Schroeder on May 8, 2015 1:15:03 PM

Tornado Season is officially here, and it's only the beginning.

Thursday, Oklahoma declared a state of emergency in 12 counties and the National Weather Service had 50 reports of tornadoes in Texas, Oklahoma, Kansas and Nebraska. The season typically runs from the end of April to the beginning of August, with tornado probablities at their highest in June. 

Follow these steps to keep yourself and your residents safe in a tornado:

  • At the first sign of a possible tornado, alert residents via text to move to shelter. Let them know about nearby storm shelters and other safe areas. Anyone in an upper floor apartment should immediately move to the lowest level of the building. This could be an underground parking garage, a neighbors first floor apartment, the leasing office or clubhouse, etc. If residents cannot make it to a lower level, a hallway, closet, bathroom or any small interior space without windows will be the second best location. 
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Topics: Communication, text-4-emergency, emergency text messages, resident notification, Resident Communication, Apartments, IRIO

Apartment Community Text Alerts Save Lives

Posted by Brittnye Schroeder on Apr 23, 2015 10:02:00 AM

This month, a known gang member was involved in a shoot out in a suburban Dallas apartment community. Unfortunately, this event ended in the fatal shooting of a 27-year-old man. The perpetrator was armed, dangerous, and had an extensive criminal history. Stories like these happen every day in apartment communities.

What can you do to PROTECT your residents in times like these?

Emergency texts for apartments can help to alert your residents in situations such as:
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Topics: emergency text messages, mobile messaging, Benefits of Text Messaging, multifamily communication, Community Messages, Apartments, property management, email vs text message

10 +1 Benefits of Text Marketing

Posted by IRIO on Aug 25, 2014 9:02:48 AM

This service is available on all mobile telephones used in the market.
 Thanks to its ease-of-use and its instant reception, the text message has become a efficient communications tool.

The reality is that access to mobile communications is far easier than perceived and gaining access to mobile consumers (smartphone and non-smartphone) can be as simple as sending a personalized, targeted text message.

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Topics: Communication, Mobile Marketing, Retention, engagement, shortcodes, Marketing, Text Messaging

The secret to set up successful keywords

Posted by IRIO on Aug 19, 2014 10:23:35 AM

There’s no doubt that using a text keyword in your campaign can be a really effective way to get your customers to engage with you – IF you use them the right way.

The #nomakeupselfie trend highlighted the importance of picking the right keyword and communicating it effectively. The social media campaign quickly went viral and raised millions for Cancer Research, with selfie posters donating money by texting ‘BEAT’ to an SMS shortcode.

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Topics: Communication, Mobile Marketing, Leads, keywords, shortcodes, Multifamily, Marketing, Text Messaging

Text-2-Community: Great tool in Emergency situations

Posted by IRIO on Aug 11, 2014 11:14:29 AM

Despite the appeal of other forms of communication, text messaging is still the most popular choice for mobile users. But why is text marketing the best option for a mobile marketing campaign?

Text messaging has become a key component of any mobile marketing strategy. It’s use as an advertising tool has been well documented but there are all sorts of wonderful ways to leverage the power of text. Schools, multi family, retailers and even emergency services have begun incorporating text messaging into their campaigns.

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Topics: Mobile Marketing, Resident, Text 2 Community, Text marketing, Resident Communication, SMS, Multifamily, Marketing, IRIO

Text Marketing promotes Customer Loyalty

Posted by IRIO on Aug 6, 2014 4:32:29 AM

We’ve been hearing the claim that “there are more mobile phones in the world than there are toothbrushes” for a while now. It’s important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone

With mobile phones becoming ever more sophisticated there has been a change in customer behavior that businesses must be aware of. Mobile phones have become, not just a communications device, but a personal hub of information; an essential tool to daily life with calendars, alarms, photographs, social media and much more.

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Topics: Mobile Marketing, Resident, Text marketing, Resident Communication, Leads, Retention, engagement, loyalty, SMS, Multifamily, Marketing, Text Messaging, text marketing solutions

Text-2-Win

Posted by IRIO on Jul 28, 2014 9:50:10 AM

SMS, Sweepstakes and the Future

After successfully dominating social communications during the 90s and 00s, text messaging is flourishing as a commercial channel. The open-and-read rate of SMS at 98% - and that’s within a few minutes of the message being received.

Today, SMS contests and sweepstakes are still preferred 8 times more than their email equivalents. This trend will likely continue through 2020 offering consumers something of value (mobile coupons or prizes). When you use text messaging as an entry method for a sweepstakes, you are using a highly effective means to tap into how people already love to connect with others.

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Topics: Communication, Text marketing, Leads, Text-2-WIn, sweepstakes, Marketing, Text Messaging, IRIO

Text-4-Info

Posted by IRIO on Jul 14, 2014 12:01:26 PM

Need a way to promote your business and share information without having to leave your home or office building? Look no further than Text-4-Info. Text-4-Info allows your business to generate leads and promote your brand, as well as gain new business through targeted marketing campaigns, all in real time.

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Topics: Mobile Marketing, information, text message, Leads, Text 4 Info, Text-2-Connect, Marketing, Text Messaging

Text-2-Community

Posted by IRIO on Jul 7, 2014 8:33:34 AM

Need a fast, efficient way to reach all of your customers at once? Or send out important information instantly? Look no further than Text-2-Community. Text-2-Community allows your business to contact one person or hundreds of people in an instant, reducing the time spent communicating valuable information. With IRIO, your business can text one person, a few people or an entire list.

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Topics: Communication, Mobile Marketing, Text 2 Community, text messaging programs, mobile marketing services, Marketing, Text Messaging

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